Liu Xiang is the reigning 110m hurdles Olympic champion. As well as a multitude of other endorsement work he does (clothes, milk, computers...), he's on the Coca-Cola Olympics Torch Relay ads on bus stops around Lanzhou. This one has been designed with the map of Gansu, showing the original route (before the changes to the schedule as a result of the Sichaun earthquake):
He also appears on Coke's TV commercials. With the build-up to the Olympics there is a natural sporting theme. Here he battles with Guo Jingjing, an Olympic diving champion, before escaping by hurdling into a helicopter, flown by Wang Lee Hom (who recently starred in Lust, Caution):
Liu Xiang advertising Le Novo computers:
Guo Jingjing advertising Hankook tyres: